Dear Music Education Advertiser and Exhibitor,

Attending recent music conventions, I was flabbergasted at the huge amount of print catalogs, brochures, fliers and printed materials still being used to promote.   More than I've seen before.

All fantastic, beautiful marketing materials to be sure....but at what cost?

Music Companies and Music Schools like ours are spending huge sums of money on printed literature -- hundreds of thousands of dollars a year for conventions and mailings!

A sad fact is that at least 80% of print materials are tossed after an event or mailing.   It's a stunning amount of print used to connect with music teachers for such a short "selling period."


What an enormous waste!

Don't get me wrong -- Print materials are an essential part of our selling process.   They get our message out quickly, especially face-to-face at a convention or in a direct mailing to a teacher by name.  We wouldn't want to cut out all literature.

In today's digital world though, we need to be smart and choose options that reduce printing and outright waste.  In fact, many publications & catalogs are best read and searched in digital form, and kept handy on our computers and laptops.

With saving the environment a priority, I'm surprised to still see so much print and so few CDs or CD-ROMs for promotional items.  Music Performance CDs are everywhere, but not "CD-ROMs" with Catalogs or Brochures in digital form easily read on a computer.

What with large catalogs for music products, apparel, instruments, fundraising, software, publications, tour/travel/festival literature etc., we are simply overwhelming our "potential" customers.  And this volume of print undoubtedly gets sorted over the "waste can" when they get back to school or home!   We need a better way.

I'd say right now our music education community promotes using 90% print vs 10% digital.


Yet, You and I are living in a "digital world" where PDFs are truly king...

I love PDF files (portable document format.)  These digital "powerhouses" are fantastic for sharing huge amounts of info with 3 great advantages over print:

     1.  immediate consumption on CD or saved to your computer
     2.  long-term reference from the CD or your computer
     3.  instant sharing

I'm sure you use PDF Files to promote, share and even to place your ads.  They are wonderful tools with valuable features far surpassing print and can promote you for pennies.

"eBooks" or Digital PDF files are the most popular way to communicate these days!

Look at the success of "book readers" like Amazon's Kindle or iPad or Tablet computers being introduced.  It's an "e-reading & buying world" about ready to burst on the scene after years behind the scenes.  Even small netbooks and mobile phones can read PDFs or eBooks!

Distributing our information in "digital form" is here to stay and will only continue to grow.  

I just read an article about a Philadelphia doctors' convention this month that was perhaps the first "PAPERLESS CONVENTION."   All attendees were given iPods that were already loaded with the program, activities, advertising -all in digital form.  Perhaps we don't need iPods...but CDs with PDF or data files easily do the trick!  

Let's not only embrace digital marketing...let's get ahead of the curve by promoting with digital 'Green Music CDs'....today!


What would happen if you took 50% of your print budget and turned it digital?

More money in your budget!  Put more of your catalogs, brochures, order forms, etc. on CD.  An easy and  efficient way to save printing and paper for your music organization.  But are you really saving by trading "paper cost for CD production cost?"

Reproducing a CD can cost as much as printing a large catalog, depending on packaging.  Not much savings, but does eliminate paper-print cost and waste.


But let's think this through....

What if you combined distributing your Music Catalog PDF with PDF Catalogs/Brochures from other like-minded music companies to form a really helpful "CO-OP CD-ROM?"  A One-Stop Resource filled with many music catalogs/demos distributed to music teachers in large numbers.

What if this "joint effort with other music businesses" meant that your PDF catalog would get double even triple the distribution...with many more eyes seeing your information?  


Fantastic, you say?

This boost creates "super" exposure for the very same literature or message you print today.  Yet, for pennies on the dollar!

     1.  You're saving the environment by printing less, creating less waste.

     2.  You're saving money by printing less and "sharing" a CD with others

     3.  You're expanding exposure by distributing your catalog/brochure on
          a CD along with other strong music organizations reaching the
          same exact music educators!


So where do we start?

First, we need a hassle-free Digital Marketing Program that makes it easy to distribute DIGITAL VERSIONS of our Catalogs and Brochures (or promotions) in far greater numbers that we can do by ourselves.  One designed to focus on specific events or music education conventions.

If you sell or market locally, nationally or internationally, you'll certainly benefit from this targeted exposure!  And this program exists....now!


Or simply the "GREEN MUSIC CD".   Let music teachers access your information in digital form on a CD!  Put PDF versions of your catalogs, brochures, special offers, order forms, admission catalogs, price lists, etc. in the music teachers' hands.  This is a format they will keep and use! 

Also, we can include your "Music Software Demo" files readable on Mac or Windows.


How You Benefit....

   1.  You "Go Green" reducing print cost and paper waste, saving the environment.
        You promote for pennies...as little as $100 to join each GREEN CD program!

   2.  Music Teachers see, use and keep your information.  Your info is perceived as   
        more valuable on a CD compared to print.  Takes up less space, easier
        to carry. 

        And a BIG PLUS:  the music teacher can share your catalog or brochure
        with the entire music department or other music colleagues!

   3.  By placing your PDF with other music companies on the CD, you get double
        even triple the exposure of your info, as they can also distribute the CD.

   4.  Green CDs are distributed to music educators at specific music conventions or by mail
        at the time of the convention to increase your exposure and sales.

   5.  Your PDF or Software Demo contains "live links" so that Music Teachers
        can "click" from your Digital File right to your Website!   You get more qualified visitors
        to your site!

   6.  The program is totally flexible. You can participate in just the Green Music CD programs you select!
  
   7.  The WINTER or SPRING/SUMMER or FALL "GREEN" CDs - 3 promotional CDs.  You can join
        1, 2 or all 3.   Each is distributed to 15,000 music educators and directors.  

   8.  With 3 updated CDs during the year, it's easy to keep your most recent
        sales/marketing/offer information (PDF or demo) on the CDs as they are distributed.




Distribute your info as PDFs to thousands of the most motivated music teachers & directors....those that attend conventions or receive our mailings.  Replace a large portion of your printing with digital distribution.  Less paper, less ink, less waste...greater visibility.

You cut printing when you put your Catalog PDF on the Green Music CD.  Joining the CD is "pennies per music teacher!"  $100 per MB space used by your PDF file...and most PDF brochures are under 1 MB size!

Or for bigger savings, join the next 3 "Green" CD programs for just $250 per MB space used by your file.



They say there is power in numbers.   Instead of handing out your own Print Catalog or CD at a convention, you put your Music Catalog or Promotional Literature alongside other reputable music companies, music schools or colleges reaching the same music audience.

Become part of this Music Resource "Co-op" and join other like-minded music companies.  Place your promotional files next to theirs and get far greater distribution than by yourself!


Putting your promotional files on the same CD as your competitor?  

Isn't that bad for business?

No.  For the same reason "Burger King builds next door to McDonald's."   Once people are "hungry" they're more likely to buy from similar or related businesses immediately available.

It's the same with a "Resource CD-ROM" filled with several music catalogs from different Music Businesses or Schools like yours, all targeting Music Directors in a specific geographic area.  Your PDF is "available" to everyone accessing the CD!

You benefit from many more "eyes" seeing your PDF catalogs or brochures.  Many will "click" right to your website from your PDF file.  Many more will share your PDF with their colleagues.


A Great Tool for Music Convention Exhibitors or Advertisers!

To make each of our "Green Resource CDs" laser-targeted, each is developed exclusively for a specific group of state or national music educators.  It's distributed at the event or by mail to thousands of the most motivated music teachers.

Your exposure is multiplied to reach thousands instead of hundreds of music teachers!  Just by placing your PDF Catalog or Brochure on the Green Music Resource CDs.

We've selected the most responsive states and events for distribution of our Green CDs with your information.



What GREEN MUSIC CD Programs are Available and Where are they Distributed?


WINTER MUSIC RESOURCE "GREEN" CD 
(15,000 distributed Jan-Mar)

   Florida, Ohio, Texas, California - 15,000 total



SPRING/SUMMER MUSIC RESOURCE "GREEN" CD
(15,000 distributed April-August)

   "End of School" National CD Mailing (to educators throughout the USA by request),
   Texas Summer Conventions (TBA, TODA, TCDA) - 15,000 total



FALL MUSIC RESOURCE "GREEN" CD 
(15,000 distributed Sept-Dec.)

   "Back to School" National CD Mailing (to educators through the USA by request),
   Wisconsin, New York, Midwest Clinic - 15,000 total


45,000 Green "Music Resource CDs" distributed per year to Music Educators  
$100 per MB space used by your file to join any One (1) program....
or $250 per MB if you join the next Three (3) CD digital marketing programs.





See our Schedule page.  Let us know which State or National Convention CDs you'd like to see added in the future.




Space is limited on each GREEN MUSIC CD by the storage space of a standard CD-ROM.  
Don't wait to join, our CDs fill up quickly.  

Space is reserved on a "FIRST COME, FIRST SERVED" basis.   We'll accept orders
until the CD space is filled which may be before our deadline dates.    So don't delay!

See our CD Schedule for Deadlines to join our next GREEN MUSIC CD Program.   


    At least 50 Music Catalogs, Brochures, Special Offers, Software Demos including YOURS
    will be included.  It's a fantastic Resource CD that music teachers will keep and use all year!


Join more than 1 GREEN CD program and get special savings!  See our join/ordering page!

Our "Green Music CD" Digital Marketing Program is truly a revolutionary approach to "getting the word out" about your music education products, services and music school recruitment.  And reduces wasteful printing and the cost of your promotional materials at the same time!

I hope you are excited about this new way to promote and save money with greater exposure!

Feel free to email or call with any questions - Toll Free 1-888-803-6287 - 812-878-7800

To your musical success,

Sally


P.S.  Ready to place your PDF catalog on the Green Music CDs you select?

Join any one or all Green CD programs today.   Click here to Order

P.P.S.  FAST!!!   Did you realize you can join any Green Music CD program with your
"ready-to-share" PDF Catalog file in less than 2 minutes?   Place your order here, then
email us your PDF file.  Done!  We'll take care of all details and distribute your catalog
to thousands of music educators on CD. 



-=-=-=-=-=-=-=-=-=-=-=-

Sally Russell, President
David Bowden, Vice President
All Things Musical  (a div. of Music Workshops International)

GreenMusicCD.com - The Digital Marketing Program
                                   for Music Education

33317 Dockside Lane, Leesburg, FL 34788

Toll Free 1-888-803-6287  •  Office 812-878-7800  • 
Internet Fax 480-275-3676